A large-format curved advertising sign produced for Michelin, featuring a detailed road map of Northern England and parts of North Wales. The sign is constructed from tin plate and features lithographed graphics. The left-hand section displays the Michelin brand name in bold yellow sans-serif block capitals against a dark blue background, surmounted by an illustration of the Bibendum (Michelin Man) character. The map section covers a geographic area including major cities such as Liverpool, Manchester, Leeds, Sheffield, and Carlisle, and includes a detailed legend for road classifications and characteristics. A vertical inscription in the upper right-hand corner states Reproduced from Michelin map 1965. The sign is formed with a deliberate convex curve for display purposes.
Dimensions: 34 x 23”
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