Antiques, Estate & Job Lot Auction – 20 May 2026

Antiques, Estate & Job Lot Auction – 20 May 2026

Catalogue

Lot 198: Southern Comfort The Grand Old Drink of the South Advertising Mirror

This auction ended on May 20, 2026.

Start price: £10

Estimated price: £20 - £40

Buyer's Premium: 18%

Sold for: £33

A vintage Southern Comfort advertising mirror sign featuring multi-coloured screen-printed graphics. The design incorporates a large, vertically aligned brand name in a three-dimensional shaded font and a central oval vignette. The illustration depicts an antebellum-style plantation house with a horse-drawn carriage on a path and a paddle-steamer riverboat in the foreground. Script text to the side reads The Grand Old Drink of the South. Further inscriptions state Made on the Banks of the Mississippi in St. Louis, Missouri, U.S.A. and reference the 87.7 proof original product label. The composition is enclosed by a double gold-tone border and set within a black wooden frame with a stepped profile.

Dimensions: 25 x 35”