The Spring Antiques & Collectables Sale

The Spring Antiques & Collectables Sale

Catalogue

Lot 226: Guinness Little Arthur Toucan Promotional Plush Toy by James Blackmore Ltd

This auction ended on March 31, 2026.

Estimated price: £10 - £20

Buyer's Premium: 18%

Sold for: £10

A promotional plush soft toy representing the Guinness advertising mascot, Little Arthur the Toucan. The item is manufactured by James Blackmore Ltd and features a black synthetic plush body with wings. The large, multi-coloured beak is constructed from felt-like fabric in orange, red, and black. It includes light blue fabric feet and translucent blue plastic eyes. A woven fabric label is attached, featuring the text THE ORIGINAL GUINNESS TOUCAN EXCLUSIVELY FROM JAMES BLACKMORE LTD and LITTLE ARTHUR in red.